These have been hard times for the Burger King. First, here in Chicagoland, many Burger King franchises have been morphing into Burger Delights. Then there’s the creepy commercial for some sort of chicken sandwich, starring poor old Darius Rucker, who must have squandered his Hootie and the Blowfish earnings but good.
What do you do if you’re a fast food chain on the wane?
You dance with the girl you brought to ball- good ol’ fashioned grease.
Behold the new Burger King Enormous Omlet Sandwich. 2 eggs, 2 slices of cheese, 3 strips of lovely bacon and one jumbo sausage patty. It is a thing of beauty. And it weighs in at a whopping 730 calories and 47 grams of fat. The USA Today had a great article on it, with too many good quotes to repeat here, so I decided just to link it instead. Neadless to say, the health nuts are aghast, and the fast food fans are drooling.
There is one quote I will repeat from the USA Today article:
Ask Andy Puzder. He’s CEO of Hardee’s and Carl’s Jr., home of the 1,420-calorie Monster Thickburger. One year after the giant burger rolled out, same-store sales at the chain were up more than 7%, he says.
Why would anyone buy such a behemoth burger? That’s easy, Puzder says: "Because they’re good."
Indeed. You know you will find a review of the Enormous Omlet sandwich on this here blog as soon as I can get my grease-loving butt out to a Burger King in the a.m.
Almost Immediate Follow-Up: Read more about the sandwich I will dream about tonight at The Impulsive Buy, a great product (mostly food) review blog that I link to over on the left- and I just discovered, now links back to me.