To the brave yogurt-making men and women at Yoplait:
I hope this blog entry finds you well. I enjoy your products several times a week- keep up the good work.
I do have a question for you, most likely directed to your marketing folks.
I noticed today that the Yoplait Light Blueberry flavored yogurt is called Blueberry Patch.
Why is it named after the place the fruit came from, rather than the fruit itself?
Your cherry flavor is called Very Cherry- certainly the blueberry yogurt’s intensity is of a level to merit a Very tag as well. Additionally, you chose not to call the cherry yogurt Cherry Orchard. Wise move.
Suppose you were to expand into other foods- would you name them this way?:
Salmon: Mountain Stream
Steak: Cattle Ranch
Rhubarb: It was growing there when we moved in
Hot Dog: Miscellaneous Bin
I think not. So I offer you the following alternate names for your blueberry product:
Very Blueberry (keeping with you established brands)
Awfully Blueberry
Blue’s Cluesberry (expand to a younger demographic)
The Bluest of all the Berries
Midnight Blueberry (appeals to fans of Foreigner singer Lou Gramm’s solo career)
Vida Bluberry (Fans of the early 70′s Oakland A’s will be thrilled)
You’re my boy, Blue!berry (If there’s ever an Old School 2)
I have offered you several mediocre choices. Change your product’s name post haste!
Regards,
The CD Junkie